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Make the most of your brand assets, intellectual capital and market opportunities
Customer Feature
Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributorship to one of the world's largest outerwear brands and the leading seller of skiwear in the United States. When Columbia Sportswear Company needed a brand asset management solution, they turned to Open Text...read more
To transform information into corporate intelligence, you must make the most out of the strategic and tactical data available in your organization. Whether it is executives refocusing strategies to capitalize on market opportunities, or your Marketing team collecting information for competitive analysis—corporate intelligence enables people to use enterprise data to make better business decisions.
Open Text solutions for Marketing transform your enterprise information into corporate intelligence. Our solutions help you strategically manage your brand, launch new products, plan and execute campaigns, gather and disseminate competitive intelligence, and create and publish corporate communications that support marketing and public relations activities. Open Text solutions can even help you manage your Web site.
Open Text solutions for Marketing help you meet your business goals through the following processes:
